PROVEN TO HELP YOUR BABY SLEEP - Swaddling has been proven to reduce newborn fussiness, anxiety, face scratching, colic and unnecssary wake-ups due to the startle reflex. This means deeper sleep for your baby (and for mom and dad, too!). GENEROUS SIZE - Our Organic Swaddle Blankets are 120cm x 120cm/47" x 47" in size and are large enough to swaddle babies as well as being used during the day as a lightweight blanket. They're also large enough that they can be used as a sunshade/blanket when baby is in their car seat. The large size also makes these blankets useable long after the newborn period. Versatile: This baby swaddle blanket is perfect for Baby Shower Gift. You can use it as a swaddle wrap, play mat, nursing wrap, stroller cover, burp cloth, picnic time blanket and so on. So many possibilities for you and your baby to enjoy! Ultra Soft: For the most sensitive skin, look no further than a bamboo muslin blanket to give the softest feel imaginable. With each use, the swaddle will become softer and softer. We recommend washing the product before the first use, to loosen the fabric and bring out its peak of softness.